Bauhaus – an agile partnership creating opportunities in every store
As Bauhaus continues to grow, they need a partner who can keep pace and see the bigger picture. With 25 stores in Sweden, three in Norway, and a product range spanning from garden machinery to bathroom interiors, they require a solution as flexible as it is robust. Multiply became that partner – delivering end-to-end solutions that help Bauhaus act quickly, maintain high quality, and create a customer experience visible in every meter of every store.
Customer Industries
Solutions offered
Products delivered
Other Products
Campaign materials, POS-materials: Warehouse labels, Customer-specific portal
Background
Bauhaus is one of the Nordic region's most visited DIY chains, serving both enthusiasts and professionals. The assortment is broad, the stores are large, and the pace is fast. The marketing team operates both centrally and near the stores, and printed materials remain a vital part of their communication despite rapid industry shifts.
With thousands of signs in each store, recurring theme days, large-scale campaigns, and multiple store openings each year, Bauhaus needs a partner who:
understands their high demands for speed and precision
can handle the volume of Point-of-Sale materials
delivers sustainable and smart material choices
offers a web portal where stores can order what they need
manages everything from major mailings to small labels
Multiply has collaborated with Bauhaus for over a decade – a partnership built through trust, relationships, and continuous development.
"If you want a partner who is reliable, fast, knowledgeable, and always finds solutions, then you should choose Multiply. You're an end-to-end solution capable of everything we ask for, from catalogues to large-format prints and web portals. I have only good things to say."
From local store needs to nationwide campaigns – Multiply delivers a complete solution.
Point of Sale materials in all sizes
Each Bauhaus store is filled with signs that guide, inspire, and reassure customers. Multiply produces everything – from corrugated plastic signs for campaign days to banners, top signs, in-store exposure, and durable labels for high-wear products.
Bauhaus values Multiply's material expertise: when something must withstand rain, sun, wind, or customer handling, Multiply knows exactly what works – and recommends options that last longer and provide better cost efficiency.
A tailored web portal for the stores
Multiply also operates the Bauhaus web portal – a digital solution that makes it easy for each store to order standard materials, including:
signs
banners
warehouse labels
delivery signage
campaign materials
recurring "bread and butter" products
The portal simplifies daily workflows, reducing the workload for the central marketing team and saving both time and internal resources.
Warehousing and automated replenishment
For recurring products, Multiply manages stock in Malmö, close to display production – enabling fast replenishment and smooth logistics.
Items that drop below a certain threshold are automatically restocked – a solution that is both efficient and reliable.
Speed and flexibility – a critical success factor
Bauhaus operates at high speed. Campaigns shift, theme days arise, and new stores open regularly. Multiply is one of the few partners able to act immediately – sometimes delivering within just a few days.
This makes a major difference in a business where every day and every square meter counts.
Johan Thärnström, Production Manager, Bauhaus Sweden
Results
The partnership has led to:
Thousands of signs produced for each store, built to withstand both indoor and outdoor environments.
An efficient web portal giving stores the freedom to order what they need – easing the load on central functions.
Smoother campaign workflows, even during intense periods.
Fast and reliable deliveries to ensure campaigns achieve full effect.
A strong relationship built on attentiveness, expertise, and a shared focus on opportunities.
Multiply's printed materials have become part of the customer's orientation, inspiration, and purchase experience – every day.
