Interflora – a flourishing partnership carrying the brand into the store
For Interflora, brand communication isn't just about beautiful flowers – it's about emotion, tradition, and maintaining a unified expression across hundreds of stores. To succeed, they need a partner who understands the brand's soul and can deliver structured solutions at scale. Multiply has become that partner: a reliable, attentive, and comprehensive force that allows Interflora to focus on content while we ensure that every store receives the right material, at the right time, year after year.
Customer Industries
Solutions offered
Products created
Campaign material, posters, cards Customer-specific portal
Background
Interflora is a well-known brand in Sweden – and part of something even bigger. For the past two years, Interflora Sweden has been part of the international My Flower Group, together with Interflora in France, Spain, Denmark, Portugal, and Italy.
With more than 500 Swedish stores and a global network, every detail of the brand expression matters. Posters, greeting cards, A4 signs and campaign materials must be recognisable, visually consistent and reflect the warmth and premium feel of the brand – whether the materials end up in a small shop in northern Sweden or in a major city.
For nine years, project manager Anna Vennerström has been a central part of Interflora's marketing production – and Multiply has been their partner throughout that entire journey.
End-to-end solution
Multiply supports Interflora with a complete end-to-end solution covering the entire chain: artwork, production, warehousing, distribution, and portal management.
A customer-unique portal – the heart of the workflow. Interflora's materials are gathered in a custom digital portal where stores can order posters, signage, and greeting cards. Materials come from Multiply and other suppliers and are stored in our Falun facility – bringing everything together in one clear, accessible, and easy-to-use solution for the entire store network.
Artwork production that relieves the marketing team
When Interflora develops a campaign, its in-house team sends A4 master files to Multiply's Studio. We handle all format adaptations – from 50×70 posters to small greeting cards and adjust images whenever needed. Years of collaboration make the process fast, smooth, and quality-assured. According to Anna, Multiply's project managers and artwork specialists "know as much about Interflora's brand and products as the team members themselves" – a testament to the strength of the relationship.
"We've worked together for so long because Multiply is reliable, experienced, and involved. They know our business inside and out, support us, and always deliver what we need – on time and with high quality."
Warehousing in Falun – close, sustainable, and efficient
Marketing materials are stored at Multiply's facility in Falun. This allows Interflora to work efficiently, avoid internal warehousing costs, and rely on fast deliveries year-round.
Anna Vennerström, Project Manager, Interflora
Results
The collaboration with Multiply provides Interflora with:
Stability and continuity, with dedicated contacts who understand the brand deeply
Efficient artwork production, with fast, high-quality adaptations
Accurate, reliable distribution, delivering on time to 500 stores
A customer-unique portal, simplifying the ordering process for the entire chain
Reduced administrative workload, thanks to warehousing, packing, and logistics handled fully by Multiply
Quality and attentiveness, with quick problem-solving and proactive improvement suggestions
Together, we create a brand expression that remains consistent across the country – helping Interflora bloom in every store.
