Björk and Berries – a sustainable creative partnership
When Björk and Berries set out to create packaging that reflects the soul of their brand – craftsmanship, sustainability, and a premium feel – they needed a partner who could deliver more than just print. Multiply became that partner. Together, we've developed solutions that make growth effortless while unlocking new opportunities along the way.
Customer Industries
Solutions offered
Products delivered
Background
Björk and Berries is a Swedish perfume house inspired by nature and Scandinavian traditions. With fragrances and body products in the premium segment, the brand has built a strong identity around quality, sustainability, and design.
The challenge? Creating packaging with both high functionality and a luxurious experience – while telling the story of the brand in a way that is locally rooted and environmentally conscious.
In an industry where many choose low-cost production far away, Björk and Berries chose a different path: keeping production close, in Sweden and Europe. This demands a partner who understands the complexities, can coordinate many components, and deliver innovation simultaneously.
"Multiply takes responsibility for quality in a way that is crucial to us. We receive support, construction proposals, and a partner who is always available. This allows us to focus on our core business – preserving and sharing the heritage of Sweden's nature through scent experiences."
Solution
Multiply has delivered a complete solution that meets Björk and Berries' high standards:
Premium quality and construction that strengthen the brand and elevate the customer experience.
Flexibility and advisory support – from creative structural proposals to practical solutions such as warehousing and large-volume production.
Personal project management that provides confidence and fast responses in a complex chain of components.
Material innovation – such as when Björk and Berries developed their own paper at the renowned Gmund paper mill. To achieve the exact shade and texture, a bespoke paper was created to reflect the brand's Swedish heritage.
By combining technical expertise with creative thinking, Multiply has made it easy for Björk and Berries to bring their ideas to life – creating packaging that becomes a natural extension of the brand experience.
Results
The collaboration has delivered a clear impact:
Packaging that enhances the customer experience and receives positive feedback in reviews.
Smoother production thanks to warehousing and coordinated flows.
A relationship built on trust and joint development – with new projects and material innovations already in motion.
When Björk and Berries launched their reworked Discovery Set alongside Multiply, the response was unmistakable: "impressive, exclusive packaging" –proof that quality and design make a difference.
01 Material innovations
02 Fredrik Olofsson, Head of Product, Björk and Berries
