Celemi – a 20 years of partnership in the global learning industry
When Celemi – a world leader in business simulations and experiential learning – brings people together to understand, change, and grow, they need a partner who can deliver as much structure as creativity. For over two decades, Multiply has been that partner. Through end-to-end solutions covering print, construction, warehousing, and global distribution, we make it simple for Celemi to scale its solutions to more than 70 countries.
Customer Industries
Solutions offered
Products delivered
Game boards, Learning guides, Workbooks, Inserts
Background
For over 40 years, Celemi has transformed how organisations worldwide learn to think commercially and drive change. With more than 6 million participants and solutions available in 40 languages, Celemi has become a global benchmark in simulations for leadership teams, project groups, and organisations seeking real development.
Their unique simulation games – where teams compete, make decisions, and experience aha‑moments in real time – require high-quality materials, complex packaging, and precise logistics.
Operating across physical, digital, and hybrid formats, Celemi works in Sweden, the US, and China, with distributors in over 70 countries. Europe presents particular logistical challenges: many languages, varied volumes, and fluctuating delivery needs – from single game kits to materials for hundreds of participants at international conferences.
Here, Multiply has become Celemi's extended arm: a complete supplier that makes global work effortless.
"Multiply has been our full-service partner for more than 20 years. You don't maintain a partnership this long unless it works. They print, store, pack, check, distribute, and solve the challenges that arise. It makes life easy for us – and allows us to focus on creating value for our customers worldwide."
Kjell Lindqvist, CEO, Celemi
High‑quality print & materials
Each game consists of numerous components: game boards, learning guides, workbooks, inserts, and physical coins. Multiply produces all of them with precision – in the right format, language, and volume. Some products are consumable; others are premium and made of rubber or high-grade board. Multiply handles both worlds, ensuring every product meets Celemi's standards for durability and quality.
Warehousing tailored for global operations
Multiply stores large volumes of Celemi materials, particularly in English, the most frequently used language. When an order arrives, Multiply packs the exact kit with the correct components, quantities, and language version.
For smaller languages or tailored scenarios, Multiply prints on demand and ships directly to the customer, avoiding unnecessary inventory.
Packing, quality checks & returns
After certain training sessions, materials such as coins, bags, or rubber mats return to Multiply, where we:
Receive the shipment
Check that everything is intact, clean, and complete
Repack the kit
Prepare it for the next global delivery
This circular flow is essential to Celemi's business model.
Distribution – global, fast, reliable
Multiply dispatches every order via courier – often within Europe but also globally. When freight carriers falter, Multiply provides fast support, sometimes through express production or alternative delivery routes.
Webshop & ordering flows
Celemi uses a legacy Multiply webshop that calculates complex orders automatically – determining the number of tables, coin sets, and components needed based on participant numbers.
Results
The partnership enables Celemi to grow globally without building internal logistics or print infrastructure.
Clear impacts:
Simplified operations: Multiply manages print, packing, warehousing, quality control, and distribution
Global scalability: From 650 participants in India to 400 executives at Dallas Stadium, Celemi can trust the material to work
Flexibility: Print‑on‑demand enables tailored production for smaller languages
Sustainability: Through returns, repacking, and local European flows, waste and climate impact are minimized
Relationship-driven development: Multiply acts as an extension of Celemi – a true partner, not just a supplier
